At the risk of sounding extremely materialistic yet I always tell budding entrepreneurs and future leaders that an education in management teaches one among other things to become an expert in marketing products. It teaches one to understand the needs of the consumers and position the brand in such a manner that the consumer feels he / she needs the brand and goes and buys it. Most of the students of management are quick to learn this and by the time they graduate they are ready to impress the corporate world with their newly learnt skill of ‘marketing’. As david ogilvy once said “a great marketer can even sell snow to an eskimo”. Many management graduates pride themselves upon the fact that they can ‘market almost anything to anyone’, and most of them are actually pretty good at it too. So then all these so-called expert marketers must also be greatly successful in their careers?

Surprisingly that is not true. This is because these marketers learnt to market everything and anything but forgot to learn to market the most important thing and that is ‘marketing themselves’!

FORGET THE RESUME FIND YOURSELF FIRST

The traditional way of marketing oneself was with the help of a good resume. Today you need to go a step further than that. You need to ‘brand yourself ’. Just listing your achievements in a resume will not take you far. You need to be able to ‘sell and market’ your achievements effectively. Here are some points to keep in mind.

Be Distinct: Now I see you

This is a fact that we all are being judged all the time, and whether we like it or not, whether we realize it or not, we are constantly selling ourselves. In the business world it’s all about branding. The most ‘well branded’ product rules the market share and the hearts of the consumers. To be really successful in the corporate world you need to ‘brand’ yourself. You need to ‘position’ yourself correctly so that people see you as you want them to see you. Do not wait for people to discover for themselves your real qualities, your true potential and your strengths. You need to show it to them yourself through correct branding. You need to find out that one thing you are best at and use all possible resources to build upon it.

Look at it this way, who was the ‘angry young man’ of Bollywood? Yes, it was Amitabh Bachchan. Even though he gave stellar performances in other roles, he ‘branded’ himself as the angry young man. Who is the most generous Bollywood star? Salman Khan. In fact, his charitable organisation ‘Being Human’ has helped him make his branding as the ‘most charitable star’ even stronger.

Social networking sites are an interesting platform for one to start their personal branding. In June Former Secretary of State (US) Hillary Clinton joined Twitter. However, the thing that got the maximum attention was her bio that she had posted more than her tweets. She branded herself as “wife, mom, lawyer, women and kids advocate, FLOAR, FLOTUS, US Senator, SecState, author, dog owner, hair icon, pantsuit aficionado, glass ceiling cracker, TBD…” Where TBD stood for ‘to be decided’, with many interpreting it as a sign that she might join the Presidential race in 2016. If she does join, then it’s her personal branding that will help her differentiate herself from the other candidates, just the way Obama did. He came out of nowhere, but his personal branding was so strong, so bang on target that he was noticed and remembered and voted for. He branded himself as the man who could do it. ‘Yes we can’, “Change you can believe in”, have become slogans that you associate with him only. No wonder when Narender Modi chanted ‘Yes we can...’ in Hyderabad as he flagged off the BJP’s election campaign he came under a lot of criticism with some even labeling him as ‘fake Obama’. That is the power of a strong branding – nobody can copy you. As in business – Coke is the ‘Real Thing’, and Pepsi can never be known as that or Nike is ‘Just do it’ and Adidas can only say ‘Impossible is Nothing’ but cannot ask its consumers to just do it! When you find a distinct way to brand yourself people start seeing you that way too. So don’t just be an expert in marketing for its too vague. Make it more specific. An expert in social marketing is probably a little more specific.

Apart from people and products today cities are branding themselves too. One of the most well branded cities is Las Vegas. It promotes itself as the place where you can do what you want and nobody will bother you, for its tagline says “What happens in Vegas, stays in Vegas”! Yash Raj Films branded Switzerland as the country for lovers and Switzerland can never thank him enough for the countless couples who started going there after seeing Switzerland in Yash Chopra’s films.

The more focused your branding the more easy it is for people to remember you and identify you, for now they see you more clearly and distinctly.  Read More....

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned Links

SC slams AICTE's illicit control on MBA courses
MBA, MCA courses no longer under AICTE
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

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What do you do if you are a pizza parlour and the neighborhood where you are supposed to deliver your pizzas has people from over 200 nationalities who speak equally varied number of languages? Dubai based Red Tomato found a way to solve this problem – with the help of a fridge magnet. This magnet is connected with the bluetooth of the user’s mobile phone. He just presses the button, selects his choice of pizza online and orders it. Now it no more mattered which language you spoke; you always got the pizza you wanted. Deliveries increased by about 500%!

In 2011 IPL used the mobile phone to spread awareness about the cricket series. It used the SMS2.0 service. All those who used this app to send text messages were shown a banner ad of the series. While their message was being sent the banner ad became full screen where the user could see options like check the score, read more, download ringtones etc. The company received more than 16 lakh impressions and more than 35,000 ringtone downloads!

Lego has found a way to be relevant to the young generation and has found a way to compete with video games for market share. All you required was the special edition box of the Lego blocks, and the mobile app ‘The Life of George’ downloaded on your smartphone. The mobile app beams images which you have to make with your blocks within a time period specified by the app. With every successful attempt you move up levels. There are no estimates available of the sales figures, but it generated 294 million page impressions!

In Stockholm McDonald’s created a digital billboard on which passers-by were invited to play table tennis using their phone’s touch screen. So it was you and your mobile versus the interactive billboard. If you lasted for 30 seconds you won yourself free goodies from the nearest McDonald’s outlet. An electronic coupon was delivered on your mobile phone which could be redeemed at the nearest McDonald’s outlet, directions to which were also sent along with the coupon. 460 people played in 5 hours and 400 of them actually went and cashed their coupons resulting in increased footfall.

Talking of free goodies, now you can send a free Coke to anybody in any part of the world along with a message. Coca-Cola has installed special vending machines which can be accessed through your mobile phone. At the touch of a button a Coke bottle is delivered to who ever you want to deliver – even a complete stranger – along with a personal message. Using your phone you can even see who got your Coke and what was his reaction!

The one thing common between all these examples is the use of mobile phones for increasing customer engagement. It is the gadget of the future, and is fast becoming the most effective way for brands to reach out to their customers.

LOOK WHO MADE MONEY LAST YEAR!

Google is a very happy company this year. Its stock prices have been increasing constantly. Over the past year its stock has increased by 30%. One of the main reasons was its ability to successfully monetize its mobile user base. The company’s mobile ad division is today its second largest division. Mobile revenues have doubled from 2011 to 2012. It is precisely because of this that Facebook’s IPO fizzled last year. Just before the highly anticipated initial public offering it revealed that it was not making any significant revenue from its mobile website, in spite of more than half its 900 million members using the service on their mobiles. This year Facebook’s revenues from ads on mobile devices touched $305 million. Today, the company claims to be a ‘mobile-first advertising company’, according to its Product Director of ads Gokul Rajaram.

In the beginning of last year e-commerce website eBay estimated that it would make $10 billion in mobile revenues. By the end of 2012 the company had touched $13 billion. This year it is sure to touch $20 billion. According to its Senior Director for mobile commerce Olivier Ropars, business is all about ‘connected commerce’. It is the ability to shop anytime, anywhere and a mobile is the perfect device for that. According to him, one third of all eBay transactions are ‘touched’ by the mobile. No wonder eBay invested in mobile apps and today its mobile apps have seen a download of 120 million.  Read More....

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned Links

SC slams AICTE's illicit control on MBA courses
MBA, MCA courses no longer under AICTE
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

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The term ‘bootstrapping’ is an interesting term. It has a lot of challenge, a lot of drama built into it.

The term is attributed to a story written by Rudolf Erich. The story titled The Surprising Adventures of Baron Munchausen is based on a series of tales narrated by the Baron about his travels, with some impossible feats and daring escapes. One such tale is about him pulling himself out of a swamp with the help of his bootstraps as there was no one to help him and there was no other way he could have survived. Today, this 18th century tale has acquired a new meaning; especially for entrepreneurs. The idiom “pull yourself up by your bootstraps” is the secret behind the success of many people today. When all else failed, they looked at the end of their own arm and found a helping hand! Just the way when the Baron fell in the swamp and nothing seemed to work and it looked like all was lost, he thought of picking himself up by his own bootstraps.

This little boy used to walk barefoot to school. He used to sit on the floor in the classroom, as he was not allowed to sit on the desk; neither could he enter the temple of his village, for he was considered ‘unclean’ because he belonged to a lower caste. Ashok Khade is today a multi-millionaire who has Arabs as his business partners. A poor cobbler’s son, he had no money. He could barely finish his college and in spite of being a good student, he had to drop out and take up a job as an apprentice draftsman at the Mazagon Dock. His dreams of becoming a doctor were shattered, but he continued to work hard and became the best draftsman in the company. One day, his boss sent him to Germany for work. There, he chanced to see the paychecks of the Germans and was shocked to find how much they made in a month. This motivated him to work harder.

When everyone refused to help him, he decided to pull himself up by his own bootstraps and do something different. He worked hard; and at the right time, he started his own small company… something that was unthinkable at that time, when no one thought of leaving a steady job and taking this huge risk. It paid off and he soon got his first contract and then his second; and today, he has his own business empire, and his own voice. He organizes seminars where businessmen of his community (Dalit) give advice to companies like Tata Motors. He even persuades the government to give contracting preferences to Dalits, and the private companies to create job opportunities for people of his community.

BOOTSTRAP OR GET THE BOOT

Success in entrepreneurship has a lot to do with strategic planning. The most important planning is the one related to finances. Smart financial management is one of the most important keys to success.

Bootstrap basically refers to growing a business organically with little initial investment. It is a challenging and interesting option as it forces you to think creatively and figure out a business model that works and actually generates revenues for you. Consider the story of this 17 year old boy who left Durgapur, just after his class 12 board exams, because his mother could feed him no more. Hunger drove him to Mumbai where he did any odd job he could find. He then got a job as a courier boy in a pharma company. When the drive to achieve something is high, a man can find opportunities anywhere. Sudip Dutta, the little boy, spent his evenings in the same company learning how to make the pouches that the pharma company used to pack its medicines in. It brought him Rs.15 extra. He had no money, so he worked day and night and slept in the factory itself. Two years later, the factory owner sunk under debt and decided to sell the factory. The ‘bootstrapping’ entrepreneur inside Dutta saw this as an opportunity of a lifetime and he went to negotiate with his owner. He had no money in the bank, but only his hard work to bank on. He came up with an intelligent option. He told the owners to sell the business to him and he would pay them back in installments. The deal was that he would give them all the profits he earned from the business after he had deducted the workers salaries and Rs.5,000 for himself. The owner saw it as a win-win option and agreed. Within 2 years, Sudip had made the company debt-free and today, it’s a whopping Rs.700 crore business. He named his company Ess Dee Aluminum, which are the initials of his name. Today, Dutta is the undisputed leader of the aluminum foil business. He still loves his ‘pantha bhat’ and never forgets where he came from – a quality that makes each of these ‘bootstrapping businessmen’ so successful. Not only do they retain their humility, not only do they find creative ways of doing things, but they also learn to never ever give up.

Lakshaman belonged to a family of farmers, where his father used to make money by sharing in the produce of the farmers. However, the old-fashioned farm implements made life very tough and profits very less. It used to take two months to separate the grain from the chaff using bullocks; and many a time, rain used to spoil the crops. He used to hear his father cry in the nights and it pained him. He wanted to change things, but there was no money to invest. There was no money for anything in fact. Lakshaman had weak eyesight, but could not afford to buy spectacles. That did not deter him from studying. He used to sit as close to the black board as possible. His teachers rebuked him, but nothing mattered as his will to succeed made him overcome all obstacles. One day, he and his friend chanced to see a Japanese rice-thresher machine and decided to develop a wheat thresher on the same lines. Young Lakshaman convinced his family to put in all their money into making the wheat-thresher, as it would help in quick threshing of the wheat.
Read More....

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned Links

SC slams AICTE's illicit control on MBA courses
MBA, MCA courses no longer under AICTE
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

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She was a young girl when she first came to Mumbai from a small village. She was born into a dalit family and had faced discrimination all her life. After marriage at a tender age of 12, it got even worse as she was beaten up by her husband's family and tortured daily. She could not take it and ran away to her father's house. But the Indian society always looks down at a woman who leaves her husband.

The pressure was too much for her to take and she tried to commit suicide at the age of 16. Her aunt saved her and inspired her to live her life on her own terms. That day, this 16 year old Kalpana made a promise to herself to live her way. She went back to Mumbai and started working at Rs.2 per day. She worked 16 hours a day. Soon, she started her own business. Subsequently, as luck would have it, she got a chance to run a metal engineering company - Kamani Tubes - which was in massive debt. She could understand the plight of the people best as she had already been in that situation once. She soon turned the company around and is today the CEO of this multi-million dollar company. Her commitment to herself, to never give up, finally paid off.

Success comes when you are ready to be bonded, when you are ready to be committed. With commitment, comes the ability to give your best without looking for returns. A mother's love is the best description of commitment. She loves her child without thinking or calculating what she will get in return. It's pure, it's unconditional, and it comes from a deep commitment towards her baby. All people who have achieved greatness have been able to do so because of their steely determination and their commitment to the cause. Michelangelo was one such person. He was a great artist, but his greatness lay in his ability to stick to his commitments. He sculpted his first masterpiece at the age of 21. He was so good that he was soon asked to paint the ceiling of a small chapel in the Vatican. He was initially asked to paint only 12 figures on the ceiling, a figure that over time increased to 400. Since he had committed to the task, he did not refuse to paint any of the 400 figures. The whole task took him four years, and that too while working mostly lying on his back, as he had to paint the ceiling. This caused permanent damage to his eyesight; and at the age of 37 itself, he started looking quite old. One day, while Michelangelo was immersed at work, someone saw him intently painting a figure that was quite concealed in a dark corner, a corner that most people would not notice. The person asked Michelangelo why he was working so hard on something that not many would see? His answer was, "God would see!" That is commitment. when you work with passion and give your best without calculating how much benefit you would get. As expected, the ceiling that Michelangelo painted set a new standard in art, which is being copied for generations now.

Great leaders are those who are committed to a cause. In fact, not just that, they are great leaders if they can make their employees as committed as they themselves are. As Thomas Watson Jr quoted in the book A Business and its Beliefs - The ideas that helped build IBM: "The basic philosophy, spirit, and drive of an organization have far more to do with its relative achievements than do technological or economic resources, organizational structure, innovation, and timing." If your people believe in you, then you can achieve anything. For them to believe in you, they need to see your commitment towards them. If you treat them well, challenge them well, and give a good, fair, honest feedback, they will remain committed to you come what may. Mary Kay Ash was not just a businesswoman committed to her business but she was also committed to the women who ran her business, who sold her products. After working for 25 years in a male-dominated industry, when Mary retired in 1963, she started writing a book on `direct-sales', something she had done all her life. The book soon turned into a business plan; and Mary and her 20-year-old son soon started a cosmetics company. She had spent her life in a male dominated world and knew how difficult it was for women and she was determined to change it. She created her company with a strong commitment towards women. A company where women had unlimited potential personally and financially. She once said, "My objective in life is to help women know how great they really are." The commitment showed and soon her company - Mary Kay Cosmetics - became one of the largest direct-sales cosmetics companies in the world. After all, a company is as great as its people.

Henry Luce founded the Time magazine not only to make money from it, but he also thought that it was his responsibility to inform and educate his readers. He wanted them to think, debate and discuss various issues. He brought a sense of mission to journalism. By 1940, he was America's most powerful and innovative mass communicator. It was his commitment to a cause that made his magazines more gripping than others and provided readers a better view of the world than similar periodicals and newspapers. Soon, Time Inc. became a substantial concern. Most correspondents started reading Time and tried to copy its style of writing.

When you are committed, you set standards of excellence.

COMMITMENT GIVES YOU A REASON TO LIVE AND A REASON TO DIE FOR
One man who gave up his life for a cause, a commitment, was Ernesto Che Guevara. He said, "We cannot be sure of having something to live for unless we are willing to die for it." In 1955, Che, who was just a troop doctor then, met Fidel Castro. Slowly, he developed close bonds with Fidel. Soon, Che understood the cause for which Fidel was fighting and started believing in it. He started fighting with Fidel - and from a doctor of the group, Che soon became its most courageous soldier. He was deeply committed to the cause of the oppressed and the exploited and was ready to fight for them, irrespective of which part of the world they lived in. He was from Argentina but he fought in Cuba; he even fought in Bolivia where he met his death. This is what has made him the most famous revolutionary of the world. He is a man whose life will continue to inspire many, even years after his death, for he lived his life for a cause and even died fighting for it.

Commitment makes you go beyond your comfort zone. A lot of us start a lot of things because we are interested in them. We start learning a musical instrument, a new language, join the gym etcetera because, well, we're interested in the same. To be really successful in any field, one needs to go beyond merely being interested. One needs to be committed. When all that binds you with something is plain interest, you would undertake that only when it's convenient to you. But if you are committed, you'd do that even when it's not convenient.

Similarly, you find someone interesting and fall in love; but to make a marriage last, takes something more. A deep commitment to the relationship and a lot of hard work are required. Today, many are ready to fall in love but few are ready to commit to it; so the number of divorces are increasing because that commitment to love, no matter what obstacles or temptations come your way, is missing. Passion without commitment is of no use.      Read More....

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned Links

SC slams AICTE's illicit control on MBA courses
MBA, MCA courses no longer under AICTE
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

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